Sindlerfy watches for your name — company, product, or founder — across the places people actually talk: replies on social platforms, forum threads, review sites, podcast transcripts. It finds what’s out there, decides what actually needs your attention, and tells you once a day. No live feed, no push notifications, no badge count creeping up while you try to work. One read, each morning, sized to fit inside a coffee break.
Real-time alerts train the wrong habit
Most brand monitoring tools notify you the instant a mention is indexed, and they treat every mention the same way: a buzz on your phone, a red badge, an email the second the crawler finds a match. A stranger asking a genuine support question and a passing mention that happens to include your product name get identical urgency. The tool can’t tell them apart, so it interrupts you for both.
The effect compounds. Once an alert might arrive at any moment, you start checking before it does — the same reflex that makes people refresh email or glance at a chat app for no reason at all. The interruption doesn’t need to be frequent to work; it only needs to be possible.
Almost nothing in brand monitoring needs a response inside the hour. Compressing the read window to real time doesn’t get the things that matter answered any faster — it just spreads the same interruptions across more of your day.
A negative review deserves a reply within a business day, not within ninety seconds of being posted. A passing mention with no question attached may not need a reply at all — just an occasional read, so you know the shape of what’s being said. Sindlerfy batches on purpose: everything found in the last 24 hours arrives at once, sorted by what actually deserves attention first. A mention with real reach and hostile sentiment still rises to the top — the ranking changes, not the schedule. If your volume is high enough that one read a day starts to feel like a backlog, you can split it into a morning and an evening digest. There’s no faster tier than that, and that’s deliberate.
What actually lands in your inbox
Each digest opens with a one-line summary — how many mentions, how many need a reply — followed by a ranked list. Every entry carries the same four things: where it was said, what was said, an estimate of who could plausibly see it, and whether it’s addressed to you rather than about you in passing. Below is a shortened example for a fictional coffee roaster, invented to keep the illustration concrete.
example digest — monitoring “Birchline Coffee” (fictional, for illustration only)
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needs reply Reddit · r/coffee
“Ordered from Birchline three weeks ago, still hasn’t shipped, and support hasn’t answered two emails. Anyone else had this happen?”
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needs reply X · @birchlinecoffee
“@birchlinecoffee do you ship to canada or nah”
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logged Trustpilot review
“Best pour-over beans I’ve found in months, will reorder.”
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logged Podcast · “The Daily Grind” ep. 212, 34:12
“…and then we tried the Birchline dark roast, which was fine, nothing special…”
+ 10 more, logged below the fold · view full digest
Every entry carries the same three links shown above: mute this thread, mute this source, or open the full write-up with the surrounding conversation attached. Muting takes effect immediately — nothing from that thread or source appears in tomorrow’s digest. Mentions already below your reach floor don’t disappear either; they move to a weekly rollup instead of competing for space in the daily list.
How ranking decides what surfaces first
Three things decide where a mention lands in the list. None of them is a mystery score — this is what each one actually measures.
01 Reach
Reach is estimated per source, not treated as one universal number: follower or subscriber count on social platforms, the page’s own view count or a traffic tier on forums and review sites, a show’s average downloads at the episode’s release window for podcasts. An offhand reply from an account with forty followers ranks below a three-year-old forum thread still pulling four thousand views a month, even though the reply is newer.
02 Sentiment
Sentiment is read from the mention’s language, not matched against a list of negative-sounding words — sarcasm and backhanded compliments get classified closer to how a person would actually read them. On its own it doesn’t set urgency: a glowing mention with no reach still ranks low. What moves a mention up is negative sentiment combined with reach — a small complaint with an audience outranks a large compliment with none, because the small complaint is the one that can spread.
03 Whether it’s addressed to you
The clearest signal is also the simplest: is this a question or reply someone is waiting to hear back on, or a passing mention with no expectation attached? An @ reply, a direct question, a comment left on your own review page — all of these jump to the top regardless of reach, because somebody is on the other end waiting, even if only a dozen people will ever read the thread. A mention that just uses your name in a sentence, addressed to no one, sits lower — logged, not flagged.
Muting and filters
You can also mute proactively. Mute a keyword variant that keeps matching the wrong thing — a brand name that’s also a common word, say — without turning off the rest of your monitoring. Mute a source entirely, or mute a single thread once you’ve replied so replies-to-your-reply don’t resurface as new entries. Set a reach floor, and anything under it skips the daily digest for a weekly summary instead.
Where we look
Sindlerfy indexes public content across five categories. If a source publishes something we can read without logging into your accounts on your behalf, it’s in scope for monitoring; anything that would require impersonation or a login we don’t have standing authorization for is not.
Social
- X (Twitter)
- Bluesky
- Facebook — public pages and groups
Video & audio
- YouTube comments and descriptions
- TikTok captions and comments
- Podcast transcripts, indexed from RSS-published episodes
Reviews
- Google Business
- Trustpilot
- G2
- Capterra
- Yelp
Forums & chat
- Hacker News
- Discourse-based forums
- phpBB and vBulletin boards that allow indexing
- Public Discord servers you add
Written
- News and blog mentions via RSS/Atom feeds
- Substack posts and comments
Pricing
Two plans. Both include every source listed above — there’s no source paywall, and no per-mention pricing that punishes you for having a busy week.
Solo
$19/mo
- Monitor one brand, product, or name
- Up to 3 keyword variants — misspellings, @handles, nicknames
- One daily digest email
- Mute and filter rules
- 30-day mention history
Team
$49/mo
- Monitor up to 5 brands or products
- Unlimited keyword variants
- Daily digest, plus an optional evening digest
- Shared digest view for up to 5 teammates
- 12-month mention history
Both plans include a 14-day trial. No card required to start — if you don’t set up billing, the trial simply expires and monitoring stops.
Start a trial — email hello@sindlerfy.com →A short note before you go
Sindlerfy is a small, focused tool built around one bet: a daily digest beats a live feed for almost everyone doing brand monitoring. If you’re in the middle of an active crisis — a recall, a legal dispute playing out in public, something where minutes genuinely matter — this isn’t the right tool for that week, and we’d rather say so than sell you a real-time tier we don’t think is good practice. For everything short of that, once a day is enough.